Nicorette
Humber College Project
Brief: Create a digital campaign tailored towards LGBTQ+ smokers aged 18 to 24
Insight: Gen Z live in a rapid paced society and are constantly evolving
Solution: New you is only minutes away - the positive effects of quitting smoking can be rapid, with changes starting as early as twenty minutes after the last cigarette. This campaign will highlight these positive aspects and illustrate how life can significantly improve after quitting smoking.
Collaborators
Hiral Solanki - Art Direction
Kelly Li - Copywriting
Chloe Chan- Accounts
Accolades
Finalist Doner North Live Client Brief
Pride Week Launch
Did you know that your sense of smell returns within 48 hours after you stop smoking?
The launch of this campaign will begin during Pride Week with a rose tunnel installation. The tunnel will be divided into two halves: one made of plastic roses, and the other of fresh roses. A barrier in the middle will symbolize the quick benefits of quitting smoking, illustrating the journey that the audience will have to go through. Prior to the launch, public relations efforts will also be initiated.
Through the Nicorette app, users will be notified about the positive changes their body is going through during different milestones.
Push Notifications
A Chrome extension will be available for download, allowing users to link it to their app. The extension will serve as their browser's opening page, showcasing their progress. It will also function as a helpful reminder, offering features to add additional resources, like inspiring quotes or links, based on their preferences.
Chrome Extention