IKEA

Challenge
Increase store visitation from 18 – 24 year olds.

 

Insight

Gen Z are mostly renters who are co-living, therefore having to deal with distractions or sharing spaces for their work

 

Solution

Introducing IKEAWork – a micro co-working space in Ikea targetted towards gen – z

Social Media

Art Direction: Farah Khandaker

Copy: Rebecca Benjamin