Can humans beat A.I.? Young Shits prompts us to explore this burning question through a captivating contest brief. If we were an advertising agency, what would our campaign look like to persuade current and future clients that A.I. cannot replace human creativity?

Our campaign, 'Humans Only,' introduces a fictional advertising agency with the same name. Here, our designers abstain from the internet, drawing inspiration from the old-school methods of design, similarly used by Bauhaus, Paul Rand, and Andy Warhol. Our approach involves a Chatgpt takeover to demonstrate that when it comes to generating ideas for copy or concepts, our agency stands out. This serves as a reminder that only humans possess the ability to touch, feel, and experience products, enabling us to create advertisements that truly resonate with the audience.

Collaborators
Bhavya Sharma - Art Direction