Penguin Random House
Humber College project
Brief: Create a visual identity for Penguin that would resonate with Gen Z readers.
Insight: Gen Z sees themselves as the protagonists of their own life story.
Solution: Main Character Energy, a visual identity that celebrates embracing being the main character in one's life, and each illustrated character embodies one of the five key personality traits.
Collaborators
Hiral Solanki - Art Direction Shalmi Tawde - Copywriting
Sanjna Felix - Accounts
Central Illustration for visual identity, representing 5 key personality traits: extraversion, agreeableness, openness, conscientiousness, and neuroticism
Incense sticks ensure a pleasant reading experience. The back of the box is a tearable bookmark.
Penguin Collectible Kihno are tangible audiobooks that are retro-meets-contemporary must haves for readers who like to own physical books.
How to use a Kihno? Plug it into your phone and let the bluetooth magic work its way into your ears.
Tearjerker Essential Napkin, that aims to be with the readers through every tear-jerking novel and life’s moment which unsettles their heart.
Readers can take a quiz on penguin’s website to see which character closely resmebles them. They will be prompted to a box with all the products based on the personality they get.